MAGIK ENGLISH
Corporate & E-commerce
Academic website completed in January 2018
France
Magik English is a French online institute that offers English lessons via Skype to French students.
Its owner Rohan asked me to help him grow his online presence. Also an emphasis was put on educating his users about the benefits of online lessons with native English speakers.
The audience is children as well as executives who want to improve their English skills. Hence, one of the biggest challenge was to make an academic website that is playful yet serious. Since the teaching method is very modern the look and feel of the website had to reflect the technological aspect.
Features of the academic website
– E-commerce shop with different types of lesson packages
– Interactive grid to select the most suitable tecahning methods
– Account / User login
– Pop-up with coupon code for new customers
– Dozens of SVG animations
Outcomes of the project
The most technical aspect of the website apart from the SVG animations was to make it responsive. In fact, most of the pages had to be specifically redesigned to have the same flawless navigation than on desktop.
Regarding the user experience, the potential students were seduced by Magik English online way of learning English. The website serves its purpose of putting them at ease. The users could easily understand the benefits of choosing their own schedule to have their online lesson. Most importantly they were convinced by the fact that the teachers are all native speakers with valid qualifications and diplomas.
The website was a success in terms of online classes bookings. Also, the digital strategy of having a promotional offer of a first free lesson was an instant hit. The number of online classes drastically improved after the redesign of the website!
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