Why choose this Digital Marketing Course
Hi there! My name is Alexis and before becoming a digital marketing lecturer I have been working in the online industry for more than 10 years. I have been responsible for the digital strategy of several companies such as Turkish Airlines, Innisfree, Pizza Express…
I am currently teaching at Stenden Thailand. Before that I have been a full-time university lecturer at Srinakharinwirot where I was teaching Digital Marketing courses in Bangkok. Actually I became a lecturer after giving some corporate trainings to companies wanting to improve their online presence!
With the Covid-19 pandemic, many businesses had no choice but to embrace the digital change to survive. Friends started asking me for advice, then wanted to enroll in a course so they could manage the digital strategy of their business without having to hire an agency.
After imparting several personal and corporate trainings and receiving positive feedback, I decided to share my online digital marketing course with you. If you wish to learn digital marketing, it doesn’t matter which country you are in: I’ve done trainings to companies in France, the Netherlands, India and Dubai. And if you are based in Thailand we can also meet for a in-person digital marketing course in Bangkok!
Format of the private Digital Marketing course
I believe that the best way to learn Digital Marketing is having a hands-on approach.
During my online digital marketing course, I will explain how to use each tools of the marketing mix to your own business or if you haven’t set it up entirely to a specific industry of your choice.
Each session will be followed by a homework project that I will assess and give feedback on so you can get on the right track and find success online.
At the end of the course you will have enough practical knowledge to build a one-year digital roadmap for any type of business!
Feedback from previous students
I am an Innovation fan and it is always exciting to learn from people who share this passion and show that innovation is very useful for any kind of service, product and model. The online digital marketing corporate course we took really helped us have a clear idea about our company’s online strategy. Alexis also gave us lots of useful tips when it comes to hire third-parties.
Abril, Innovation Manager
I had a bit of knowledge from my university program but when I joined a company I wanted to find a private course in Bangkok and learn more about digital marketing. I chose the Customer Journey and Content Strategy classes for social media classes and they really helped me a lot during my internship!
Nicha, Social Media intern
Content of the Digital Marketing classes
The Digital Marketing course is divided in 10 sessions. This structure allows you not only to learn all the tools a Digital Marketer needs but also how to apply them and design a 1-year actionable digital marketing plan.
- Online Positioning
- User Personas & Customer Journey
- Content Writing for Online media
- Content Strategy for Social media
- Growing organically with SEO
- SEM, Affiliate & Display Marketing
- Analytics: Turning Data into actions
- E-mail marketing and Customer Data
- Automated Marketing
- Digital Marketing strategy & roadmap
Online Positioning
In this first workshop we will analyze the core values of a brand to have a clear idea how to position it and attract the right audience. We will do a competitor analysis to know what the online opportunities are.
Learning outcomes
- Design the value proposition canvas of your brand
- Create a competitor matrix to identify your opportunities
Customer Profiles and Customer Journey
With a clear idea of your desired online positioning, now is the time to target your audience.
Building a website, creating an app, launching a new web shop; it all starts with a deep understanding of online consumer behaviour and the customer journey.
Learning outcomes
- Create your online user personas
- Sketch your current customer journey and identify its strengths and weaknesses
Content Writing for Online media
Now that you have identified your strengths and your target audience, you are ready to reach out to them.
However all the tools we will be covering later (SEO, SEM, Social Media, Emailing) are worthless without an engaging content. In this workshop we will see what makes text and images engaging
Learning outcomes
- Write an engaging blog article
- Create social media content specific to each platform
Content Strategy for Social media
Having a Social Media presence is a requisite for any brand which needs to sell online. Be it to build brand awareness or reputation, companies need to be social. In this lecture you will learn to identify which online media channels you need to target and how to plan your content ahead in order to be relevant and create engagement.
Learning outcomes
- Create a content calendar for Social Media
- Create a paid campaign and set the right audience
Growing organically with SEO
SEO is the cornerstone of a Digital Marketing plan, having an online presence is worthless if prospective clients can’t find you. You will understand how search engine works and the difference between organic and paid results. You will learn to choose your keywords to set realistic SEO goals, make your webpage search friendly, make other websites improve your ranking as well as set up Google Search Engine.
Learning outcomes
- Plan your website’s keywords for SEO
- Optimize a web page for SEO
- Use monitoring tools
SEM, Affiliate & Display Marketing
How can you drive online sales in a competitive market while you are building your online reputation? Paid Online marketing allows you to advertise your website and products directly on search engines and other websites. You will learn how to use the best keywords and bid for them as well as running the best campaigns to improve your CTR and goal conversions.
Learning outcomes
- Plan your keywords for SEM
- Create an engaging campaign
- Learn to create a campaign’s landing page
Analytics: Turning Data into actions
Compared to traditional marketing, digital marketing allows every business to get real-time data of their customer’s journey. From heat maps to Google Analytics or Facebook pixels, many tools allow online marketers to constantly improve their strategy. But what data is really relevant, and what does it tell you about your content? You will learn to turn raw data into insights so that you can measure your success and take appropriate actions.
Learning outcomes
- Set up useful Analytics reports
- Use Google Analytics data and give your recommendations on what needs to be done
E-mail marketing and Customer Data
Customer data can be a great asset for loyalty purposes and profit maximization. But how can you create a database of prospects? E-mail marketing is a powerful tool to create loyalty programs by sending tailored promotions. You will be able to embrace the best practice of e-mail marketing, from engaging subject lines to A/B testing.
Learning outcomes
- Create an emailing data strategy
- Create an engaging Mailchimp campaign
Automated Marketing
Nowadays companies have an increase use of Artificial Intelligence to facilitate their interactions with customers. The key to using AI efficiently is to analyse the behaviour of the users. Once you have a deep understanding of your user’s expectations, you will manage to create a chat bot that will drastically help your online marketing strategy through the use of data.
Learning outcomes
- Create a Facebook Chatbot
- Understand the use of Tags to send targetted messages
Digital Marketing strategy and roadmap
Now that you have covered all aspects of the online digital marketing mix, it is time to plan how and when you will implement your strategy. This will allow you to prioritize your tasks and allocate the right budget.
Learning outcomes
- Prepare your yearly digital roadmap
Pricing of the private offline (in Bangkok) or online Digital Marketing course
If you want to create a digital marketing strategy with a purpose in mind (for instance your own company) then the Individual Course is ideal. All the online Digital Marketing classes are followed by a feedback to make sure you complete your project like you envisioned.
The Corporate Course is aimed at companies who want to train several staff members and learn Digital Marketing.
Also keep in mind that if you are based in Bangkok and want to a digital marketing course in-person, we can also meet in a cafe or at your office!
Single Topic
1 250 THB Per Hour
This class is ideal to deepen your knoledge on one specific aspect if digital marketing (email marketing, SEO…)
Includes one assessed homework assignment
Full course
10 000 THB for the entire course
This full course gives you access to private classes that you can record and watch again later.
Each of the topics explained above will be followed by an assessed homework assignment.
You will also receive a Google Certificate that you can add on your CV or LinkedIn profile.
Corporate course
To be discussed
If you woudl like your entire team to receive a training either on a specific topic or an entire digital marketing course, feel free to get un touch!
Contact me
Ready to learn Digital Marketing? Let’s discuss the most suitable online marketing course plan for you!
I teach Digital Marketing courses in Bangkok, if you are also based in Thailand we can meet and discuss in person!
