Why follow a LINE Official Account training course
Hi there! My name is Alexis and I have been a digital marketing lecturer for more than 5 years. I am currently teaching at Stenden Thailand where my students have to design a social media plan for a local business which includes creating a LINE Official Account strategy.
Since the COVID-19 pandemic and travel restrictions, many SMEs in Thailand have to rethink their online strategy and capture a local market. This means to start using LINE not only as a chat tool but as a powerful marketing and sales tool.
Let’s face it, LINE Official Account’s interface is quite confusing especially if you don’t speak Thai and it can be a daunting task to understand and set-up all of the options. For that reason I wanted to follow a training to master all of its aspects. However as you might have noticed, it’s not easy to find an English-speaking LINE OA coach.
Ultimately I decided to contact directly the people at LINE Corp. in Bangkok and they trained me during 2 months in November and December 2020 on how to efficiently use LINE Official Account and LINE MyShop.
Being the first farang to follow the LINE Official Account Certified Coach training I would like to share my knowledge to the community of expats business owners.
Feedback from previous students of the Line Official Account course
Since I switched to a Line Official Account (rather than my personal account), it really helped me connect with my audience. I use a lot the broadcast messages to keep them informed about my yoga classes. Alexis has been very helpful and designed my rich menu and messages. I recommed his course for anyone who would need guidance!
Wah, Ocean Breath Yoga
In the beginning we were a bit skeptical to use yet another platform. But this Line Official Account and MyShop course proved very fruitful. We grew organically and it really helps for our orders and sending out promotions to our clients. Our LINE really has become a powerful sales and marekting tool.
Irene, The Serial Pickler
Content of the LINE Official Account course in English
The online (or in-person) LINE OA course is designed to give you a full understanding of the LINE tools available for SMEs. In just half a day you will be autonomous and will increase your sales!
- Setting up your LINE OA account
- Greeting Message
- Rich Menu
- Broadcast Messages
- LINE MyShop
- Coupons and Rewards
- Gain Friends and Paid Ads
- Maintenance and Administration
Setting up your LINE OA account
LINE Official Account offers several options for SMEs. What kind of basic information should appear on your profile? Do you need a premium account? Do you need to have your account verified? Maybe your application got rejected by LINE and you don’t understand why. I can help you fix that!
Learning outcomes
- Understand how to get your Premium ID
- Choose wether you need to become a Verified Account
- Setting up the basic information of your LINE page
Greeting Message
This is the first impression you give when people add your company on LINE. We’ll see how you can make the best of the 5 “balloons” you can send automatically when people add you. Let’s turn this simple LINE Greeting Message into a powerful sales tool!
Learning outcomes
- See all the type of content options of the Greeting Message
- Define what content serves your purpose
- Understand what is Bot Mode
Rich Menu
Many companies still overlook the Rich Menu in their LINE OA. But trust me it’s a must to have a shortcut for your users to call you, access your LINE MyShop or your website. We will see how you can use LINE for Business official tool or even design your own using graphic design softwares.
Learning outcomes
- Pick the right design for your shortcuts
- Customize the design for your Rich Menu
Broadcast Messages
During the LINE Official account training, I will explain why broadcast messages are crucial to your business and how to use them effectively. Do you really need all of your audience to receive the same message? Or should you segment your audience and send them custom messages. If you don’t plan in advance you will end up spending unnecessary money for a very poor ROI!
Learning outcomes
- Segment your audience by demograhics
- Tag your audience via chat
- Understand the billing plans
- How to send messages efficiently
LINE MyShop
This relatively new feature from LINE is a great option for small businesses. But maybe you already own an e-commerce website or a Facebook shop, and wonder if it’s useful to have another sales channel? During this LINE MyShop training we will first discuss wether you should use it or not, then we will go through all the features from product set up to stock management.
Learning outcomes
- Set up billing information
- Create new products
- Manage stock
- Use the LINE MyShop app
Coupons and Rewards
As far as I am concerned, this is LINE Official Account’s most unique feature. No other Social Media channel bridges the gap between online and offline marketing. During the class we will see how you can set up coupons and rewards so that you can improve your customer’s loyalty.
Learning outcomes
- Set up reward system
- Create coupons redeemable online or in-store
Gain Friends and Paid Ads
All the above-mentioned features are quite useless if you don’t have a solid strategy to get people to add your LINE Official Account. During the training we will discuss how you can increase your amount of friends organically but also via paid ads.
Learning outcomes
- Create QR code posters for your shop
- Target the right audience for your ads
Maintenance and Administration
To finish the LINE OA training we will go through all the settings and options that might be useful for your company. For instance how to set-up an auto-reply mode when you re not available to chat, or add a new person to handle your LINE Official Account.
Learning outcomes
- Add account administrators
- Set up in-call feature
- Contact support
Pricing of the LINE OA course
Each LINE OA training is personalized in order to make sure your strategy is relevant to your target audience.
The Basic LINE OA course helps you understand which features your business would require and how to use them efficiently.
In the Design LINE OA course I will also help you set up some engaging key elements that will match your brand identity.
Of course if you just require help for a specific subject we can also discuss an hourly fee.
Basic Course (LINE OA + MyShop)
5 000 THB for the whole course
Entire training described above (about half a day)
Follow-up session to see if your Line Official Account has been set up properly
Advanced Course (incl. strategy + design)
7 000 THB for the whole course
Defining your Target Audience, segmentation and strategy
Entire training described above
I will design your Rich Menu
I will design your Rich Messages templates
Line OA Consultancy
1 500 THB Per Hour
Hourly consultancy if you require training about a specific topic of your Line Official Account or Line MyShop
Contact me
Ready to learn how to use your LINE Official Account efficiently ? Let’s discuss the most suitable LINE OA course plan for you!
I teach LINE OA courses in Bangkok, but if you are based elsewhere in Thailand we can do the training online!