Setting up your LINE OA account

LINE Official Account offers several options for SMEs. What kind of basic information should appear on your profile? Do you need a premium account? Do you need to have your account verified? Maybe your application got rejected by LINE and you don’t understand why. I can help you fix that!

Learning outcomes

• Understand how to get your Premium ID
• Choose wether you need to become a Verified Account
• Setting up the basic information of your LINE page

Greeting Message

This is the first impression you give when people add your company on LINE. We’ll see how you can make the best of the 5 “balloons” you can send automatically when people add you. Let’s turn this simple LINE Greeting Message into a powerful sales tool!

Learning outcomes

• See all the type of content options of the Greeting Message
• Define what content serves your purpose
• Understand what is Bot Mode

Rich Menu

Many companies still overlook the Rich Menu in their LINE OA. But trust me it’s a must to have a shortcut for your users to call you, access your LINE MyShop or your website. We will see how you can use LINE for Business official tool or even design your own using graphic design softwares.

Learning outcomes

• Pick the right design for your shortcuts
• Customize the design for your Rich Menu

Broadcast Messages

During the LINE Official account training, I will explain why broadcast messages are crucial to your business and how to use them effectively. Do you really need all of your audience to receive the same message? Or should you segment your audience and send them custom messages. If you don’t plan in advance you will end up spending unnecessary money for a very poor ROI!

Learning outcomes

• Segment your audience by demograhics
• Tag your audience via chat
• Understand the billing plans
• How to send messages efficiently

LINE MyShop

This relatively new feature from LINE is a great option for small businesses. But maybe you already own an e-commerce website or a Facebook shop, and wonder if it’s useful to have another sales channel? During this LINE MyShop training we will first discuss wether you should use it or not, then we will go through all the features from product set up to stock management.

Learning outcomes

• Set up billing information
• Create new products
• Manage stock
• Use the LINE MyShop app

Coupons and Rewards

As far as I am concerned, this is LINE Official Account’s most unique feature. No other Social Media channel bridges the gap between online and offline marketing. During the class we will see how you can set up coupons and rewards so that you can improve your customer’s loyalty.

Learning outcomes

• Set up reward system
• Create coupons redeemable online or in-store

Gain Friends and Paid Ads

All the above-mentioned features are quite useless if you don’t have a solid strategy to get people to add your LINE Official Account. During the training we will discuss how you can increase your amount of friends organically but also via paid ads.

Learning outcomes

• Create QR code posters for your shop
• Target the right audience for your ads

Maintenance and Administration

To finish the LINE OA training we will go through all the settings and options that might be useful for your company. For instance how to set-up an auto-reply mode when you re not available to chat, or add a new person to handle your LINE Official Account.

Learning outcomes

• Add account administrators
• Set up in-call feature
• Contact support