BALINYO
Corporate & E-commerce
Local products website completed in June 2019
Malaysia
Balinyo— short for Baba Little Nyonya —is an all-natural brand of fine edible bird’s nest based in Malacca, Malaysia. The family-run business produces the freshest and finest edible bird’s nests in the market.
I was contacted by the owner Feon to develop a local products website. It would not only showcase the range of birds nests but also promote the Nyonya culture that is attached to it.
In order to promote her products, I was asked to create an interactive template for downloadable recipes. The main purpose of the website is to promote the savoir-faire of the company for the Malaysian, Chinese and Japanese markets. One of the biggest challenge was also to make this e-commerce website multilingual.
Features of the local products website
– Multilingual e-commerce shop in Chinese, English and Japanese
– Interactive Team member grid
– Account / User login
– Recipe template to promote the use of products
– Customized tabs in the product pages
Outcomes of the project
The challenge was to customize the website in order for the client to create content in English, Japanese as well as Chinese without technical knowledge.
The recipe template is fully editable so that the ingredients, servings, and cooking steps can be documented. It can also be shared on social media as well as printed by the user.
Another big hurdle was to completely customize the shopping experience according to the language. Since the shopping terms and conditions (shipping, payments) differ between countries I had to implement custom tabs in the shop.
Most importantly the website successfully serves its purpose of educating the user about the edible bird’s nests. The customer can learn about the origins and the way the company produces birds nests it following strict quality processes.
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